If you come from an affiliate marketing background, then your first instinct may be to immediately backlink the hell out of your lens. There’s not really a lot of consensus on this practice. Some people say you have to do a lot of backlinking. Some say you only need to do a little due to the high page rank of Squidoo and all the Google love that it already gets. Some only backlink their lensmaster page. And some don’t backlink at all.
I like to keep up on all things Squidoo and listened to the latest interview on Mike from Maine’s site with Trevor Dumbleton. The interview is about making lenses on Squidoo. While there isn’t really anything groundbreaking in the interview, Trevor does mention that he backlinks every lens with an article on ezinearticles.com.
If I recall correctly from the various interviews that I’ve seen, Erica Stone advises that you backlink your lenses by taking your lensmaster RSS feed and submitting it to some RSS submission sites.
I’ve seen other lensmasters going all out and using GSA Search Engine Ranker or SENuke.
My Squidoo backlinking plan is simple.
I make ONE backlink….when I remember.
The only site I ever use for backlinking my Squidoo lenses is Scoop.it. I actually discovered Scoop.it when another Squidoo lens was beating me in Google rankings and I rank the backlink profile for it on ahrefs. A cool thing about Scoop.it is that people can follow the “scoops” that you create, which means more potential eyeballs for your lenses.
Does it work? I have no idea really. Honestly, I don’t think that you need to do any backlinking at all for your lenses. But, if it makes you feel better to do a little, then by all means – backlink to your heart’s content. At some point, it may end up mattering and then you’ll be ahead of the game.